Why we no longer list presales

During our big relaunch, one section didn't make the cut on the new website; Presales.

There were a few reasons for this, which we wanted to share with you.

It wasn't well used

Many people visited the presales sections, and we could tell lots of people clicked through to the creators who were making the pins; very few creators wanted to add their presales or keep them updated.

This is entirely understandable, for many, they knew they would sell out of presale spaces the minute they announced it on their social media.

There was a risk we were sharing out of date information

Our main concern wasn't that people weren't adding new presales. It was more that we didn't want to mislead anyone by sharing out of date information caused by busy creators forgetting to update their presale section with the latest information (like shipping estimates, prices, or even if the presale was still happening!)

We always try and share the most up to date information as we learn it.

We couldn't vet every pin creator

The final reason is that unlike pins that already exist (which, by the way pin creators, please do add your pins! We love showcasing fantasy pins!), there are loads of presales that turn a bit ugly, with the creator collecting money and disappearing. It is very hard to vet new creators which meant often it was people we personally know or have worked with in the past.

Would we bring presales back?

Never say never, but right now I don't think we have good solutions to the three problems listed above, so probably not.


Hopefully, you understand our decision, but if you have any questions, please ask in a comment below!

Written by tosbourn - Saturday 02 January 2021

This article was last updated on Thursday 04 March 2021.

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